Client: PT Bank Rakyat Indonesia (Persero) Tbk – Digital Innovation Division
Overview
ArnaTech partnered with the Digital Innovation Division of BRI to deliver a comprehensive Employee Training Program focused on strengthening merchant management capabilities.
This initiative was designed to equip employees with the knowledge and practical tools to enhance merchant segmentation, acquisition strategies, and product development for long-term growth.
ArnaTech`s Approach
Through interactive training modules and hands-on workshops, the program focused on three critical areas:
Product Development & Merchant Management – Developing innovative product strategies and building stronger merchant relationships.
Merchant Segmentation – Understanding customer groups, profiling merchants, and identifying high-value segments.
Acquisition Strategy – Equipping teams with frameworks to design and implement effective onboarding strategies.
Outcome
Employees gained practical skills in applying data-driven merchant segmentation and designing effective acquisition strategies tailored to different business cases. They also developed stronger capabilities in merchant-centered product development and management, enabling them to create solutions that align with evolving market needs.
Most importantly, the program increased participants’ confidence in leveraging digital innovation and strategic thinking to drive merchant growth and long-term success.
This project reflects ArnaTech’s expertise in bridging technology, strategy, and people development, enabling organizations like BRI to stay competitive in the fast-evolving digital finance landscape.