Client: PT Bank Rakyat Indonesia (Persero) Tbk – Digital Innovation Division
ArnaTech partnered with the Digital Innovation Division of BRI to deliver a comprehensive Employee Training Program focused on strengthening merchant management capabilities.
This initiative was designed to equip employees with the knowledge and practical tools to enhance merchant segmentation, acquisition strategies, and product development for long-term growth.
Key Focus Areas :
- Product Development & Merchant Management
Strengthening product development capabilities by aligning solutions with merchant needs, while improving merchant relationship management and long-term value creation.
- Merchant Segmentation
Building a data-driven understanding of merchant profiles, customer behavior, and high-value segments to support more targeted decision-making.
- Acquisition Strategy
Providing structured frameworks to design, evaluate, and implement effective merchant onboarding and acquisition strategies across different business contexts.
Outcome
This program significantly enhanced participants’ practical skills in data-driven merchant segmentation and strategic acquisition planning. Employees developed stronger competencies in merchant-centered product development, enabling them to design solutions that better align with evolving market demands.
The initiative also increased confidence in applying digital innovation and strategic thinking to real-world challenges, supporting sustainable merchant growth and long-term business performance.