How Domino’s App Boosted Their Sales

Domino’s App: The digital transformation of Domino’s Pizza, particularly through its app, has played a pivotal role in boosting the company’s sales. In the first half of 2023, Domino’s reported a significant surge in app users, which has been a key factor in their continued market growth.

Surge in Domino’s App Users

Domino’s experienced a remarkable 46% increase in active app customers in the first half of 2023 compared to the first half of 2022, reaching 7.9 million active app users. This growth reflects the company’s strong emphasis on enhancing customer experience through digital innovation and ease of use.

Impact on Online Orders from Domino’s App

The increase in app usage significantly impacted Domino’s online orders. App orders made up over 75% of all online orders, a notable rise from the previous year. This shift indicates the growing preference of consumers for digital ordering platforms and the effectiveness of the Domino’s app in meeting this demand.

Financial Performance

Despite the surge in app usage and online orders, Domino’s faced a mixed financial performance in 2023. The company reported a 0.6% decline in U.S. same-store sales during the third quarter of 2023. However, international same-store sales (excluding foreign currency impact) grew by 3.3% during the same period. The company’s diluted earnings per share (EPS) for the third quarter was $4.18, marking a substantial 49.8% increase compared to the previous year.

See more of Domino’s 2023 Q3 earning report from Yahoo Finance

Transitioning into the Future

Looking ahead, Domino’s continues to focus on initiatives to drive sustainable growth, with a positive outlook for the future. The company’s integration with Uber’s marketplace is anticipated to bring incremental orders in 2024 and beyond, showcasing their commitment to adapting and thriving in a rapidly changing digital landscape.

Conclusion

Domino’s success with its app highlights the significant impact of digital transformation in the fast-food industry. By focusing on digital customer engagement and streamlined ordering processes, Domino’s has not only enhanced the customer experience but also driven substantial growth in digital sales, setting a precedent for the industry.